Environment being an extremely gravitious and sensitive
aspect, its adequate coverage becomes all the more
mandatory. It is almost the backbone of our survival
and consistent maintenance on earth. Electronic media
needs to lend the required space and structure to
the environment that it rightly holds. Its only then
that a mature and palpable interaction will be made
possible.
Undoubtedly society and electronic media are congenially
intertwined. They have very symbiotic relationship
and have extraneous influence on each other. However
the need is to accommodate environment effectively
so that the validity of its essence is comprehended
and widespread understanding is generated.
CMS ENVIS centre reviews and track the electronic
media to understand the percentage of coverage of
environment issues vis-a-vis business, sports, crime,
entertainment and political stories. The data is also
collected on the time spent on the coverage. All the
mainline news channels are monitored for this purpose
on 365 days on yearly basis. The data is sourced from
CMS Media Lab. The following aspects are studied and
analysed.
CMS Media Lab has undertaken significant experimentation
over the years to develop a robust and rigors method
methodology. The content analysis broadly covers qualitative
and quantitative aspects.
- Prime time band of study: Prime programming
is the industry benchmark in News television for
all significant events and issues that are prominently
covered on a particular day.
- Six mainstream news channels: DD News Aaj
Tak, CNN IBN, NDTV 24X7, Star News and Zee News.
- The recorded tapes were then previewed
and the news stories listed under various classifications
and categories to generate quantitative data.
- Data Collation: Listed and documented in
the log sheets.
- Data Entry: The stories were classified
and separately coded (politics, business, sports,
environmental news, crime etc.).
- Environmental related stories are being separately
reviewed.
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